Wells Fargo: ESSENCE Fest

THE BRIEF
The ESSENCE Festival of Culture is the largest African-American culture and music event in the country. Wells Fargo needed to show up in style with an unforgettable experience.

THE CREATIVE: The Autograph Journey Lounge
The Wells Fargo Autograph Journey Visa Card offers amazing travel rewards, so we celebrated the journey with a travel-themed lounge filled with games, giveaways, and photo ops. Check out the sizzle video for a peak at the experience.

THE IMPACT
Unaided brand association jumped by double digits based on polls before and after the event.