Visa: My Cause, My Cleats

THE BRIEF
Visa teamed up with San Francisco running back Christian McCaffrey to auction off a pair of custom cleats for charity.

THE CREATIVE: Lace-Up Charity Campaign
I met with CMC to learn more about why charity is so important to him and created a video, social posts, a landing page, and an NFL Redzone wrap to help drive bidders to the auction.

THE IMPACT
View count organically doubled from last year's campaign, which helped drive bids on Christian's cleats to the top of the leaderboard.