Visa Cash App Racing Bulls

THE BRIEF
The Visa Cash App Redbull Racing Team is a major sponsorship property. We needed to create a social-native content series to allow Visa to connect with customers where they're passionate.

THE CREATIVE: F1 Driver Social Series
With only a few hours to film drivers, Daniel Ricciardo, Yuki Tsunoda, and Liam Lawson, we created a low-fi, high-fun series that had them doing donuts around our film crew.

THE IMPACT
Roughly 30% increase in engagement and brand lift, outperforming typical performance on Visa’s social channels.