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Visa: Super Bowl LIX Socials
Project type
Social Campaign
THE BRIEF
As a major sponsor of the NFL, Visa shows up to the Super Bowl every year. It was our job to capitalize on the buzz by reminding fans that champions pay with Visa.
THE CREATIVE: Fred Warner and Justin Jefferson’s Super Bowl Socials
We partnered with Fred Warner and Justin Jefferson for a series of quick-hit videos for authentic snackable content.
THE IMPACT
23% increase in organic engagement generated on Visa’s owned channels.
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