Southwest Airlines: Puka's Shot at the Super Bowl

THE BRIEF
Increase usage of the Southwest Rapid Rewards Visa Credit Card for everyday spend through a sweepstakes campaign featuring NFL talent.

THE CREATIVE: Puka’s Shot at the Super Bowl
Wide receiver, Puka Nacua is a rising star with growing popularity. So we designed a spot to grab the attention of NFL fans with a high-intensity opening, followed by a comedic twist to create something fun and memorable.

THE IMPACT
Nationwide lift in cardholder spend, plus a modest bump in new signups for the duration of the campaign. Small increase in espresso sales and newborns named “Puka."