Bank of America: Watch Party

THE BRIEF
Use football themes to demonstrate how the card helps you control chaos. This was the first of my BoA Customized Cash Rewards Visa Card campaigns.

THE CREATIVE: Watch Party
When you're late to kickoff, you can’t let anything keep you from rushing down the field to the TV. We got creative to lean into football fandom without leveraging NFL property. The full campaign also included a suite of digital banners and social posts.

THE IMPACT
A huge lift in everyday spend outperformed expectations by 12% and led Bank of America to become repeat business and commission another campaign.