CVS: Your Prescription to Vibe

THE BRIEF
The CVS Health App just had a major upgrade, so CVS needed its audience of caregivers to understand what it has to offer.

THE CREATIVE: Your Prescription to Vibe
We enlisted Melissa Joan Hart to help showcase the wonderful feeling you get when one part of your difficult day is just a little faster, a little easier, and a little more joyful. The CVS Health App is here to provide that help, bringing a feeling so good you'll want to dance in the aisles!

THE IMPACT
Major buzz on CVS’ social channels amplified by MJH and earned engagement. Record increase in app downloads while the campaign was in flight.