Cash App: Josh Allen's Carrots for the Super Bowl

THE BRIEF
Cash App wanted to offer perks to its cardholders with a chance to win tickets to the Super Bowl. They just needed a social campaign to get the word out.

THE CREATIVE: Josh Allen’s Carrots for the Super Bowl
Social-native content is often captured on the fly. So we decided to capture the spontaneous moment of running into Josh Allen buying groceries with a game-winning strategy.

THE IMPACT
This video quickly became the most viewed piece of content in Cash App’s history, resulting in a second campaign centered around the NFL regular season.