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Cash App: NFL Commentary
Project Type
Ad Campaign
THE BRIEF
Following the success of the Josh Allen campaign, Cash App wanted to continue rewarding cardholders with the chance to win NFL swag.
THE CREATIVE: Sports Commentary
We've all seen TikTok creators adding commentary to videos, but what if the pros added their commentary to everyday payment moments?
THE IMPACT
Massive earned views beyond the paid placement with large increase in card usage for everyday spend.
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