Bank of America: Mallory Swanson's Perfect Play

THE BRIEF
The BoA Customized Cash Rewards Visa Card gives you the power to control the chaos in your life while getting rewarded at the same time. We leveraged soccer fandom to reach a larger U.S. audience.

THE CREATIVE: Mallory Swanson’s Perfect Play
Soccer champion, Mallory Swanson is an inspiration to fans everywhere. And it turns out she has amazing moves on and off the field. The campaign included a 30-second spot, social cuts, digital banners, IG stories, reels, and in-store signage.

THE IMPACT
One of Bank of America's most successful card campaigns, the spot has been in continuous broadcast for 2 years and counting.