Visa: What Visa Does, Company Story

THE BRIEF
Everyone knows the Visa brand, but few people understand what Visa actually does. So I was asked to condense Visa’s over 60-year history of innovation into about 4 minutes. Easy, right?

THE CREATIVE: What Visa Does
A foundational piece of Visa content and the most viewed video on Visa's comms YouTube channel. I blended originally shot material, 3D animation, and archival footage to tell the story.

The video has been used to educate new business partners, employees, and anyone else who has wondered, “What does Visa do???”