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Visa: Vision for the Connected Car
Project type
Vision Video
THE BRIEF
The automotive industry has an opportunity to turn vehicles into literal engines of commerce. Visa needed a way to show executives what could be possible in the connected car of the future.
THE CREATIVE: Connected Car Vision Video
A vision piece and also a sales tool–there are few videos with such immediate and measurable results as this one. Within a week of completion, the video convinced Sirius XM Radio to sign a contract to partner with Visa.
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