Visa: NFT Card Product Launch

THE BRIEF
NFTs are building new markets for creators, art, business, and culture. So Visa’s releasing a new product that will enable NFT owners to print NFT art on their credit or debit cards.

THE CREATIVE: Your NFT, IRL
NFTs are everywhere. In addition to the digital asset, people print theirs on stickers, on patches, and use them as profile pics. This 30-second spot is partly for awareness of the new NFT card product and partly an explainer to demonstrate how it will work.

The primary goal was to get banking and financial institutions excited to adopt this new capability for their credit and debit cards.