Visa: How It Works Series

THE BRIEF
Visa's network runs behind the scenes with some of the most advanced technology nobody ever thinks about. We needed to explain the tech in a way that would be fun and approachable to consumer audiences.

THE CREATIVE: How It Works
Colorful, entertaining, and informative–we posted new installments of the series for 5 straight years.

Created in faux stop-motion that blends actors and animation, the series evolved over time, but the goal remained the same. Demystify Visa technology that makes the movement of money simple, seamless, and secure.