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Visa: Employer Brand Refresh 2020 & 2023
Project type
Brand Campaign
THE BRIEF
Visa’s employer brand defines the company to employees and potential talent. Why work at Visa? What does the company have to offer top talent? Can I really see myself working there? The creative for the employee value proposition needs to answer those questions.
I created the look, tone, feel, and messaging for 2020 and the refresh in 2023.
THE CREATIVE FOR 2020: Stand in the "I" of Visa
This concept was developed to show how each team member is an integral part of the company– You can literally be the “I” in Visa. An original photoshoot captured the personalities of real employees paired with three trait descriptions that best describe themselves.
THE CREATIVE FOR 2023: You + Visa = More
I developed an illustrated style to depict the talents each teammate brings to the table, using icons representing different skills. The clothing outlined in Visa blue indicates how Visa invests in its people to help individuals become their best selves. Visa's blue augments what's already there.
