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Visa: Digital Nomads
Project type
Brand Storytelling Social Campaign
THE BRIEF
It started with a big idea: the future of money is digital and borderless. But in a time when Visa’s brand awareness was declining among the digital generation, how can we communicate the company's purpose and vision?
THE CREATIVE: Visa Digital Nomads
This series features 3 uniquely different influencers sent on their own road trips in the “Visa van.” Luckily, they’re able to access financial services just about anywhere they go thanks to Visa technology! The series contained nearly 50 pieces of unique social content, including Peter’s full adventure, which you can see below.
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