Visa: Click to Pay Launch

THE BRIEF
When Click to Pay launched, there were several challenges. No one knew what it was, what it does, or why they’d need it! I was asked to solve all three.

THE CREATIVE: Launch Campaign
The solution was a multifaceted approach to create awareness and demand among merchants and consumers. An upbeat launch video created excitement and showed off the features, with follow-up content providing more detailed education.

Campaign assets included:
• Hero launch video
• 3 social-first benefits videos
• Photography library
• Merchant toolkit and guidelines